Steve Austin is known for a lot of things. His middle fingers, Steveweisers, and his Austin 3:16 saying. That latest phrase, which sold millions of dollars in merchandise, is staying with WWE for a long time to come.

The company applied for a new trademark on November 24th for “Austin 3:16.” The company filed this trademark in an unusual way from how they typically lock down pro wrestling properties.

This filing for Austin 3:16 was specifically for Toys and Sporting Goods Products, “namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games.”

Austin 3:16 has been a mainstay in WWE since Stone Cold defeated Jake Roberts in 1996 to become King of the Ring. That catchphrase was the top telling t-shirt for a long time and it spawned countless other runs of merchandise. WWE obviously plans on keeping that property very active.

Tags: Steve Austin
Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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