WWE recently dropped a new line of wines which will see The Undertaker and Ultimate Warrior’s logos on alcohol. Vince McMahon’s company isn’t done at the bar.
The company announced a new partnership with Constellation Brands Beer Division. The Constellation’s Victoria beer will be the “Official Beer Of SummerSlam” next year.
Corona and Modelo, two other beers from Constellation Brands Beer Division will also invest in the partnership. This will include “multimedia elements encompassing various WWE events and touchpoints.”
John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships said of the new collaborative effort:
‘We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands, Victoria, Corona and Modelo. This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars, the massive appeal of SummerSlam, and the incomparable reach of the WWE brand.’
According to the press release, Victoria will “activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show.”
They will also partner with WWE Superstar brand ambassadors for many various promotional efforts.