Cody Rhodes is on a mission to secure some trademarks that his father helped create. This is proving very difficult as long as WWE is paying attention.
According to PW Insider, Rhodes was recently rejected once again on two separate trademarks. One was for Slamboree and the other was for The Match Beyond.
On September 21st, WWE filed paperwork claiming that they bough the Slamboree name in 2001 with the purchase of WCW and all those intellectual properties that came with it. They haven’t used it for any new content since.
As a result of the long standing use of the WWE SLAMBOREE Marks by WCW and WWE, the WWE SLAMBOREE Marks are uniquely and exclusively associated with WWE and the WWE SLAMBOREE Marks have become indelibly linked in the public’s mind in exclusive association with and in exclusive sponsorship by WWE.
As a result of the use of the WWE’s The Match Beyond Mark by WCW and WWE, WWE’s The Match Beyond Mark is uniquely and exclusively associated with WWE and WWE’s The Match Beyond Mark has become indelibly linked in the public’s mind in exclusive association with and in exclusive sponsorship by WWE.
WWE also claims that their use of Slamboree and The Match Beyond happened before any time Cody used it. Rhodes filed his trademark applications in November, 2019. It is alleged that the new trademarks would also cause confusion within the customer base.