The New Day took a knee and raised their fists in solidarity with the Black Lives Matter movement during an episode of SmackDown. Big E took that moment and has turned it into $11,000 for charity at this point.
Big E started selling t-shirts with an artist’s painting of himself and Kofi Kingston on SmackDown. The t-shirts are going for $25 with proceeds going to the NAACP Legal Defense Fund.
Fans turned out in droves and picked up a ton of t-shirts. Big E was very happy to announce that sales have now topped $11,000 for the NAACP Legal Defense Fund. That is a lot of t-shirts, and they are also still for sale..
We’ve donated over $11,000 to the @NAACP_LDF with the proceeds from this shirt. Let’s keep it going!
WWE Superstars had to take down their Pro Wrestling Tees stores when WWE banned third party deals. It’s unlikely that the company is going to say anything about Big E selling those shirts.