Adam Cole realizes that WWE NXT needs to make a change to how they operate. He credited the black and gold brand for growing as they find new ways to tell stories in the ring.

While recently speaking with TV Insider, Adam Cole went into the current Wednesday night competition that WWE’s NXT brand is engaged in every week against AEW Dynamite.

Mr. Bay-Bay stated that the company needs to highlight the brand’s strengths. If they can find new exciting ways to present the product then that will go on to help them win the Wednesday Night War.

“Going forward, I think it’s to continue to highlight our strengths. I think finding ways to have really exciting matches and angles and interviews. Finding ways to constantly try new things and see what sticks and what doesn’t stick and evolving the television show. They’re both fairly new television shows.”

“I just think the brand is continuing to grow, and we have to continue to find different and interesting ways to tell stories. We have a great crew of talent, males and females who are some of the best in the world. As long as they’re highlighted, NXT will continue growing. I’m confident in that.”

AEW Dynamite has consistently defeated WWE NXT for the past several weeks. WWE always has the ability to pop a big rating with a special attraction, but nothing is guaranteed in today’s fan base.

Do you think NXT will find their groove and start beating AEW Dynamite every week? Sound off in the comments below!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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