WWE likes to have a lock down on every piece of intellectual property they can get. They recently acquired a trademark for the IC Title.
Vince McMahon’s company filed for a trademark for “Intercontinental Championship” on July 10th, 2020. WWE isn’t the only company on the planet with an Intercontinental Championship. but they own the trademark for it in America.
It appears that they specified the use for a lot of things that deal with merchandising. Toys, action figures, plush toys, and decorations are all included in an extensive list.
Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors
This makes us wonder what kind of title themed merchandise could be in the pipeline. Novelty face masks was also on the list so it wouldn’t be a surprise to see WWE put as much of their branding on face protection as possible.
If you’re a fan of the IC Title then you might be picking up quite a bit of merchandise in the future.