Tony Khan pays attention to the ratings. Numbers are his thing. He is also very proud to be a part of AEW and everything they have achieved so far.
AEW lost to WWE NXT for the third week in a row this week. It was the second week in a row that the Great American Bash toppled Fyter Fest. AEW did defeat NXT in the 18-49 demographic ratings with a .28 to WWE’s .20.
Khan tweeted out to let fans know how he still considers it a huge win that AEW Dynamite is ranked in the top 7 shows on cable. He also noted that a win in the key demographic is also a win.
If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.
Chris Jericho was trying to make the same point last week that Tony Khan addressed today. Advertisers look at the demographic ratings, and viewership is just a number now where it matters.
Viewership was all that mattered twenty years ago during the Monday Night Wars. Things have changed a bit in the decades since then, and it’s not just because the pro wrestling war is on Wednesdays now.