AEW Dynamite defeated WWE NXT in the ratings yet again this week. WWE really tried to gain viewers by having Charlotte Flair appear on the show, but a lot of valuable information could have been gathered after the ratings came in.
The Wrestling Observer Newsletter noted that AEW’s audience numbers were up in the 18-49 demographic. On the other hand WWE NXT’s ratings went up greatly in the older demographic which is the direction WWE generally skews.
AEW more than doubled NXT in teenagers, but NXT was well ahead in 50+, even though both companies were up strongly in older viewers.
Week one indicated Flair did increase NXT’s audience with older viewers, but AEW increased more with younger viewers.
WWE bringing Charlotte Flair over to NXT didn’t cause an influx in younger viewership. If anything, it brought more older viewers to the show who wanted to see Flair. This could have also caused more younger views to watch AEW Dynamite instead.