WWE has their own way of doing business and that seems to be their strategy that nobody can change. They also like to put forth the idea that wins and losses don’t matter in the company, but there might be a huge hole in that logic as well.
Toni Storm was set to face Bea Priestly at Kōrakuen Hall during an upcoming Stardom event. Storm had just recently wrestled for the company, but when WWE found out about a match against Bea, they nixed the it.
Dave Meltzter explained during Wrestling Observer Radio why WWE took such a step to cancel a planned match in Japan. As it turns out, wins and losses do matter, especially when a WWE Superstar is wrestling someone signed to All Elite Wrestling.
“WWE wouldn’t let it happen. So here’s the thing for the people who wanna argue the point — and there is no arguing the point. When WWE tells you or any promoter tells you or any booker tells you wins and losses don’t matter, okay? They are lying to you no matter what.”
“They’ll tell you it, but they’re lying. Here’s the perfect example is this Toni Storm/ Bea Priestly match so Toni Storm was gonna get a shot at the Stardom red belt which Bea Priestly just won the other day. So they were setting up a match for the 16th. WWE found out and cancelled it because Bea Priestly is an AEW wrestler and was going to go over because she’s the champion there and Toni Storm wasn’t going to win the title.”
WWE didn’t want their representative losing to a wrestler who is signed with AEW. Therefore, they pulled the match. This seems to be the way things are.
Wins and losses might not matter as much on WWE television in theory, but it definitely seems to matter when it comes to wrestling anyone outside of the company.
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