WWE has two huge television contracts coming up in October and they need to bring as much attention to the product as possible. This presents a very interesting dilemma because WWE hasn’t been able to pop much of a rating at all in recent weeks.
The ratings have been scary low to the point that the entire television industry could be thinking that pro wrestling is going cold as a whole.
Vince McMahon decided that a Wild Card Rule might help. This was not the best idea depending on who you ask, but it is the decision they’re going with for now.
The Wrestling Observer Newsletter noted that Vince McMahon had some interesting reasoning for inventing the Wild Card Rule. Essentially, the brand split no longer applies to the top stars in the company which will hopefully create new matches and keep things fresh.
Vince’s decision was basically one of believing the issue was that they don’t have enough stars, even after shuffling the deck to create new matchups, to keep the ratings strong. So the idea is that the biggest stars will work both shows so there is more star depth.
There will be some issues along the way with scheduling conflicts and such, but WWE can always work around that by pulling a Superstar from an advertised appearance as they have done in the past when they needed someone who was previously booked.
Hopefully, the Wild Card Rule will help ratings, but it didn’t seem to improve things all that much during its first week.