World Wrestling Entertainment likes to have full control over whatever they put on their programming. This is the reason why so many wrestlers can no longer work under the same name they used while in WWE.
WWE locked down The Ultimate Warrior’s face paint design for a number of goods and services on February 11th by acquiring a trademark.
It looks like if anyone wants to use The Warrior’s design then they will have to get permission from WWE or take a very big risk in getting sued. The new copyright covers the following areas.
“Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors”
We will have to wait and see if WWE plans on releasing a new campaign for The Ultimate Warrior. Either way, they now have the design locked down so nobody can do it except them.