WWE’s flagship Raw program ended without an overrun this week for the first time in nearly two decades. But the conclusion of the show couldn’t have asked for a better dramatic send-off with the SmackDown invasion of Raw.
Dave Meltzer discussed the Raw overrun on Wrestling Observer Radio where he explained WWE’s thinking and their reasoning for this change was two-fold. Not only will they be able to end the program at a more predictable time and capture an audience at an earlier time tuning in to see the end of the show, but they will also get a true idea of the people who are actually tuning in to see Raw’s conclusion on a weekly basis rather than the people who might be watching for the next program.
“The idea, in theory, is that people will come in at 10:45 but what we don’t know is of those people who came in at 11 were they coming in for the last angle or were they tuning in for the next show? At 10:45 you’re not going to get that fake audience bump it’s going to be your own audience.”
It is said that WWE started the overrun during the Monday Night Wars when they were battling with WCW for ratings supremacy. Eventually, someone in WWE asked why they were still doing the overrun. Then they decided to change things and go with this new strategy. Hopefully, it will work out for the best
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