The thing that bothered Russo most about this entire angle was the fact that Kurt Angle was completely castrated. One night after suplexing talents left and right, Angle was made to look like a feeble old man who couldn’t defend himself or his roster. He was carried around the arena by two Smackdown talents and looked terrified, and Russo says you simply can’t book the Olympic Hero like that. Gilbertti says that WWE thinks they’re getting heat on the heels with that type of writing, but that was just bad.
Lane informs that a report recently surfaced, mentioning that WWE creative planned to turn John Cena heel at one point but Vince McMahon nixed those plans due to a K-Mart merchandising deal. Russo thinks it’s ridiculous that the ‘all-powerful’ Vince McMahon is letting K-Mart decide the creative direction of his company.
Gilbertti and Russo agree that Vince McMahon is underestimating the intellectual prowess of WWE’s younger fans. NWO was a heel faction but they still sold t-shirts, and there’s no reason heel John Cena couldn’t sell just as much merchandise as the babyface version of his character.
That sums up today’s episode of Vince Russo’s The Brand. You can listen to the show yourself anytime here, and I’ll catch ya tomorrow for another recap!