GFW’s Attempts to Trademark “BROKEN” Gimmick Refused

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PWInsider reports that all four Broken Universe-related trademarks that were filed by Global Force Wrestling have be given an initial refusal by the United States Patent & Trademark Office for a variety of reasons.

Matt Hardy filed for the “Broken Matt Hardy” trademark first, which the United States Patent & Trademark Office could see as confusing similar. Global Force Wrestling will need to prove there is no conflict between the two and will also need to indicate whether “Broken Matt” refers to a living person. Matt will have to sign off on it if it does.

“Brother Nero” was refused because GFW failed to indicate whether or not it was to identify a living person. They will need the consent of Jeff Hardy if it does.

“Broken Brilliance” was refused because Global Force Wrestling failed to specify whether or not the term has any significance in professional wrestling or if it is just a “term of art” in the wrestling business.

“Vanguard1” was refused because it is confusingly similar to a non wrestling-related trademark.

It was also noted that all four trademarks were also refused because it was ruled that the wordings used for identification and classification of goods and services in the initial filing were too broad, thus the USPTO ruled those filings needed additional clarification.

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