Vince Russo’s The Brand Recap – Wrestlers Crying, Triple H Building His Brand, Great Matches Don’t Draw Money, More!

Russo is joined on today’s show by his co-host Jeff Lane and Glenn Gilbertti (Disco Inferno).

Russo asks Gilbertti for his opinion on the new Kevin Owens documentary, where Owens was seen crying in the backstage area with Sami Zayn and Triple H after he captured the WWE Universal Championship. Gilbertti says that we’re in the era of the marks, and the wrestling business is completely detached from the formula that made it popular years ago.

Russo thought it was funny that Triple H cupped Owens’ head and cried with him, but when Owens approached and thanked Vince McMahon, McMahon gave him a ‘half-hug’ and it was obvious that he wanted no part in crying over a fake Title. Gilbertti says that Triple H has embraced this because it plays into what the marks like, and this increases his brand’s likability. Vince McMahon couldn’t care less about that so he will never embrace it.

Gilbertti says that there are no metrics that support an argument that the business is popular today. It has a niche audience, and that’s all it will have until the business changes and returns to an entertaining brand of content.

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