Russo is joined on today’s show by his co-host Jeff Lane and Glenn Gilbertti (Disco Inferno).
Russo comments on the growing speculation online, that WWE’s promotional image for the upcoming ‘Great Balls of Fire’ PPV resembles a penis and two testicles. Sasha Banks even tweeted this week that she actually agrees with the speculation and can see the resemblance. Russo doesn’t understand why WWE would blatantly do this given their ‘PG’ environment, and the fact that their target fanbase is mostly children.
Gilbertti points out that there was a recent study which concluded that the median age of WWE’s fanbase is 54. Russo is shocked by this news but it proves what he’s been saying for a long time now, that WWE isn’t making new fans. Gilbertti says that this number has nearly doubled from 28 in 2000, and today’s fans are mostly attitude era leftovers. He adds that WWE’s fans are literally dying off.
Russo says that wrestling isn’t ‘cool’ anymore, and teenagers aren’t watching today’s product. In turn, WWE is unable to generate and maintain new fans. Gilbertti says that WWE had the biggest increase of median fan age from 2000 to 2017 out of the 25 sports that were studied.