As many of you have seen recently. WWE is now doing picture-in-picture advertising on the SmackDown Live brand on Tuesday nights. This was apparently the USA Network’s idea as they plan on doing it for other shows. The idea is to keep the viewers from changing the channel during commercial breaks.
It’s worth pointing out that WWE is only doing the picture-in-picture advertising for the non-important matches and are still doing full-on commercials for their bigger matches. This past Tuesday on SmackDown they did normal commercial breaks for the AJ Styles vs. Dolph Ziggler match and other popular matches.