Trademark Office Rejects Matt Hardy Application for “BROKEN” Gimmick

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PWInsider reports that Matt Hardy’s trademark application for the “BROKEN Matt Hardy” has been refused by the U.S. Patent & Trademark office. Matt has six months to respond to the application before it’s abandoned. The refusal reads:

“Registration is refused because the applied-for mark, as used on the specimen of record, identifies only the name of a particular character/personal name; it does not function as a service mark to identify and distinguish applicant’s services from those of others and to indicate the source of applicant’s services.”

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