Russo welcomes Stone Cold Steve Austin to the show.
Austin recalls arriving in WWE and having to work as The Ringmaster. Russo says he was urging Vince McMahon to let Austin talk at that time because he knew Austin could cut terrific promos, but McMahon was dead set on having Austin work the Ringmaster gimmick with Ted DiBiase as his Manager.
Russo points out that as the ‘Steve Austin’ character started to emerge, Austin was doing some colour commentary work for WWE and his trash talking style of commentary was becoming very popular. Unfortunately, Austin began to notice that some of his lines were being cut out of the broadcast so he approached McMahon to ask why.
McMahon told him that they wanted him to be a heel commentator, but his entertaining commentary was ‘popping’ the guys in the truck. If you can entertain those guys you can entertain anyone because those guys have seen everything in the business. Austin urged McMahon to let him keep his personality, because without his personality he didn’t have a chance to succeed.
McMahon appreciated that Austin stuck up for himself and took the censors and editors off of his commentary work. From that point on the ‘Austin’ character was allowed to breathe.