Lawler is joined on today’s show by his co-host Glenn Moore. This show was filmed live at Wrestlecon over WrestleMania weekend.
Lawler says that MTV was running wild in the late 70s and early 80s, and music videos were extremely popular. He and Jerry Jarrett, who co-owned Memphis wrestling, began creating music video vignettes for certain performers because they were very popular with their wrestling audience. Those videos would get the talent over more than 2 or 3 quick victories in the ring ever could.
He says that back in those days if you could make $1000 a week that was a terrific living in the wrestling business. Jarrett saw the success of the music videos during this time, and created ‘The Fabulous Ones’. That tag team became incredibly popular, to the point where they were making $1000 a week wrestling, and another $1000 a week selling 4×6 pictures for $1 each.
Lawler saw the success of The Fabulous Ones, and decided to mimic that success. He approached Robert Gibson and Ricky Morton and introduced them to the Rock N’ Roll gimmick, and within a very short period of time The Rock N’ Roll Express was born. Those two guys ran with the gimmick and made it extremely popular and successful.