Russo is joined on today’s show by his co-host Jeff Lane and Glenn Gilbertti (Disco Inferno).
Speaking about the management shuffle at Impact Wrestling, Russo says that he simply doesn’t understand it. He says re-hiring the same old guard that ran the business 20 years ago isn’t going to result in better ratings or higher revenues. If you keep going back to the same well, you’re going to keep getting the same crap.
Russo believes the wrestling model is broken. WWE’s revenues today come from their big shows and the WWE Network. If you don’t have either of those (like Impact), it’s nearly impossible to make any money in the wrestling business today.
Gilbertti disagrees. He believes that Impact Wrestling in marketing to their niche audience of 250,000-300,000 viewers, who are going to watch the show simply because it’s a wrestling show. He believes that Dutch Mantel is an old-school, creative guy who is a definite improvement over John Gaburick in the head of creative role. Jeff Jarrett and Bruce Prichard are also improvements over the old Dixie Carter regime.
Russo’s argument is that it doesn’t matter what pieces you put in place because the business model doesn’t work in 2017. He feels that one or two writers shouldn’t be writing every single wrestling show like they continue to do in the business today. He points out that most television shows such as ‘CSI’ doesn’t have one writer writing 10 shows a week.