Why WWE Needs to Unify Their Championships

A number of years back, RAW and Smackdown were two completely separate entities. But as of late, they’ve overlapped and superstars are no longer excusive to each brand. People may argue that with the upcoming 3-hour RAWs, WWE is going to need as much going on as possible, but I beg to differ. Because so many titles are circling through the business, they’ve ALL lost their prestige. Let’s start with the WHC.

The World Heavyweight championship has become the Intercontinental championship of the 1990s. I’d argue that the IC belt was more prestigious back then than the WHC is now. It wasn’t even one of the three main events at this year’s Wrestlemania! In fact, it’s been the first match at the last two Wrestlemanias and at several recent PPVs. Hell, the match at WM28 lasted 18 seconds! And I know the big guys backstage planned this for entertainment purposes, but this is a WORLD TITLE and it’s they’re treating it like an afterthought.

The WWE title is probably the most stable one here, but it has also lost prestige. Even though it’s the biggest title in the business, it hasn’t been a PPV’s headliner since TLC which was 7 months ago. WWE needs to stick with one world title that people actually care about. Oh, and this title is way too ugly. But that’s off topic.

I’d start ranting about the fact that the Intercontinental Championship is not what it used to be back in the day, but everyone knows that. And honestly, thanks to Rhodes’ redesign and his recent feuds with guys like Big Show, Orton, and Christian, it’s actually improved in the last year from what it used to be 3 or 4 years ago.

Don’t even get me started on the US title. It’s become a laughing stock of the company and as valuable as Zack Ryder’s Internet Championship (this is my opinion of course). I love Santino Marella, but even though he’s improved, he ruins the reputation of the titles he holds. The US title needs to go. It needs to get unified with and into the legendary Intercontinental Championship to give second-tier belts relevancy once again.

This goes without saying (due to my title unification blog), but I think the having two Money in the Bank winners every year is kind of redundant. I used to LOVE how it used to be. Just one briefcase. Not knowing on who it was going to be cashed in. “Mr. Money in the Bank” could have shown up on Smackdown or Raw or even ECW to cash in. You never knew, anytime any world champ was in the ring, you always had MITB in back of your mind. And now that excitement’s gone in my opinion.

Also, if you look at the title changes within the last couple years, way too many of them are MITB cash-ins. During a 7-month period in 2010, there were three cash-ins (Swagger/Kane/Miz). I think having one is way more exciting, whether the world titles were unified or not.

Anyway, everyone’s entitled to their own opinion and well, this is mine. What do you think?

~DLV
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Poco The Littleone
Swap the titles, yeah I mean all of them, remember how it was when HHH was the WHC on RAW & Brock was the WWE Champ on Smackdown and the midcarder were solid on both when US was on Smackdown! and IC on RAW, you had guys like:

Eddie Guerrero, Rhyno, Tajiri, Billy Gunn, Show, Benoit, Booker T, Cena, JB...
Da Bad Guy
Great blog and i agree with everything said here. Never thought of it that way but yeah the WHC seems to be like the IC in the old days. A guy like Ziggler or Swagger is not quite ready for the main title so they give him a secondary title as an experiment. And i know Raw and SD run their separate h...
FTJ ( Josh Grant )
No one will go to a Smackdown house show if there is only one world champion. It is all about the money. Not what we personally think should happen. Be realistic. If the belts are united, the entire roster will be over exposed and we will all be back saying so and so sucks this, I can't stand watchi...
Pumbaa Zekunt
I'm right with DBG and the blog poster on this one... The E has far too many titles and none of them carry any weight to them anymore... Both main titles have been thrown around like paper gifts for 5 years or more now, and neither get the respected slot of the final match on the card these days as ...
FTJ ( Josh Grant )
I will be first to admit, the middle tier titles need a change. Make the IC title the workhorse title again like it was back during the Hart, Michaels, Rock and Stone Cold days. The US title can be retired even tho I hate to admit it but the title is a toy now so I agree it should go but go with the...
PJ Inman
I do agree that the United States and Intercontinental Championships need to be unified, but I believe the WWE Championship and World Heavyweight Chapmionships should stay un-unified
norm strickland
i think the wwe and whc should be united but the rest should be pushed as well. it was better before when the ic and tag title had prestige were worth something. in many times it was these title holders and challengers that stole the show, its a shame to see how they are basically worthless now.
Tyler Collins
In my opinion, they need to unify them, then move all Smackdown stars to Raw, and re-brand Smackdown to focus on the tag-team, divas, and new cruiserweight division and eventually the NXT stars.
Da Bad Guy
And "prestige" i liked here in referance to the world title. When Bret Hart won 5 WWF world titles that was legit. When Hogan held the WWF title for 4 years he was the undisputed WWF champion then. So if Ziggler ends up winning 10 WHC's while the WWE title is around how does that make him stack up a...
Da Bad Guy
What's done is done and i have no problem with acknowledging the dual world champs over the past 10 years but the time has come to unify them or else neither champion will mean anything going forward. When the SD guys started appearing on Raw regualarly and vice versa than to me the purpose of the b...
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