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TNA "Change is Coming"
TNA is in the middle of many changes. TNA used to announce all the time, "Change is Coming." It never meant anything, and was always a term used as a public relations move, to get people to tune in. But, TNA isn't announcing these changes at all, it's just a matter of what is happening within the company. TNA has made many attempts to take their company to the, "next level." They've done so by bringing in well-known big names, making a failed attempt to move their show to Monday Nights, and going on the road with their flagship show. Sure a lot of attempts have been failures but, TNA has managed to survive in a competitive business world. A lot of people speak to TNA having low ratings but, the reality is, they do the best ratings on Spike TV. After Spike TV's loss of UFC, there is a reason why they use TNA to promote Bellator Fighting, and with them doing their best ratings for the network that's it. While there are necessary changes to be made in TNA, there is also a lot to fight for within the company.
In 2010, TNA made a failed attempt to move Impact to Monday Nights. It was a short-lived, embarrassing "Monday Night War." As, TNA in the words of Sheamus, "Got their arse kicked!" TNA had brought in a lot of big names, and thought that those names could carry TNA against WWE head-to-head. They didn't realize that television is a completely different animal that it once was. In 1995, when WCW decided to create Nitro, there were no DVRs, and there certainly weren't 200 channels at the viewer's disposal. You were forced to either make a choice or, find yourself with the remote in-hand, switching back-and-forth between the shows. There were only 60 or so channels in those days, so programming was much more limited. WCW also did strong ratings on their Saturday Night show, and also had a lot more history behind their brand than TNA did, when they WCW made their move. Luckily like I said, TNA realized the mistake and shortly after making it, went back home to Thursday Nights.
Now in 2013, TNA is in the middle of their own inner-personal war. Some of the contracts to the big names they brought in, in 2010, are now expired/expiring. TNA is now faced with the question of, "Do we shell out more money for the proven names, or do we take a step back and start from scratch?" I think it's a case-by-case basis and, a mixture of both. I think you find a way to keep people like, Mr. Anderson, Mickie James, and A.J Styles. I also think it's time you cut ties with someone like, Hulk Hogan. I know in TNA's mind that, Hulk Hogan means more to them than any of the other talents I just mentioned. It's sad because, what has Hulk Hogan really done for TNA? In the countless interviews he does, he barely if ever promotes TNA, in fact he talks more about his "WWE-Past" than he does his "TNA-Present." It's a "slap in the face" to TNA because, that's what they brought him there for. They didn't pay 60 year old Hulk Hogan to wrestle, they paid him to bring exposure to TNA, by promoting them in all of his interviews, and he's done plenty. And, sure, he get's the biggest ovations from the fans in the live crowd on the show, he's Hulk Hogan. Of course, the fans at the show want to see him and are happy to see him when he's there. But, do fans really change the channel to tune-in to Hulk Hogan? Do fans really buy pay-per-views to see Hulk Hogan do the same old, same old? I don't think so.. Fans these days want to see, familiar faces, yet with a fresh coat of paint, and also compelling stories. They also want to see fresh faces who are ready to make names for themselves, and talented enough to do so. Gone are the days, that you can just coast off of your name recognition.
In the same way, Mr. Anderson or Mickie James have also not really put any "asses in the seats" either. But, the difference with those 2 is that, they are familiar faces who are willing to put themselves out there for TNA. TNA has a bad habit of putting someone like Anderson or Mickie on their show and saying to themselves, "let's just put them out there with no rhyme or reason and, because they are well-known, their Twitter Followers will tune-in just to see them." That's just not how it works, you have to put those familiar faces out there and put them into compelling stories with the other stars, to make the people excited to see them. The sad thing is, in the month or so before their contracts expired, TNA was actually doing the compelling stories to make people excited about them. And, now it makes you even more mad knowing their gone, when their angles, characters, and stories were getting hot. It makes no sense too me.
TNA has to realize that, if your going to go on the road, run a 5-8,00 seat venue as opposed to a 15,000 seat venue because, WWE does. They have to realize that their approach to advertising is sorely lacking, and has always been their "Achilles' heel." When your main point of advertising is the internet, your doing yourself an injustice. People don't get on the internet for ads, sure they see a billion of them on there but, they don't care. There are so many ads and banners on the internet, that yours get lost in the shuffle. What happened to creating a neat and memorable commercial, and putting it out to your strongest demographic markets, also in the towns your show is soon to be running, and placing it on during the competitor's television show? Even though DVR exists, commercials still work and are very effective. TNA has to realize that, creating stars who are good enough to connect with your audience, will take you farther than throwing out a talent with name recognition and doing nothing with him. They have to realize that less is more, make your stories compelling, but not convoluted. They also have to realize that, they need to carve out their own niche' and, not try to keep pace with WWE. I want to see TNA succeed more than most, I live in the Nashville area, was here when it started, and have been loyal throughout the years, plus they are the under-dog. TNA just has to realize there are changes to be made to stay above water, so to speak, and they need to make the best decisions possible. Sometimes you have to take a step back, to take 2 steps forward, and in TNA's case that's what needs to be done.
Give me your Feedback, Suggestions on Topics for my next column, and more in the comments below. You can also e-mail me at email@example.com. Thank you for reading and, enjoy RINGSIDENEWS.COM!
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