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April 8th, 2013. I was there. When I saw Ryback pick up John Cena on his shoulders and hit him with Shell Shocked, it looked like Ryback was going to be destined for great things in the coming months, possibly entering a feud with the Biggest Superstar in the company, John Cena. I thought I was experiencing the start of something great. I said to myself, what could go possibly wrong with this?
There's only one answer to that now: A lot. Ryback went from being at the top of his game and main-eventing shows, to being left off PPVs and being forgotten. At this point, I do not even think Paul Heyman can save heel Ryback at it his current state. And when Paul Heyman can't really help you get over as a heel, that's saying something.
I think that Ryback is a tremendous wrestler for his size and has improved a lot over time. I dont feel that Ryback should be wasted as heel, when he's got guys like Randy Orton, The Shield, Alberto Del Rio, etc. ahead of him in the pecking order. With John Cena, Sheamus, and possibly Rob Van Dam out of action over the course the next few months or so, I believe this is the right time for "The Big Guy" to go back to being "Big Hungry".
While many of you aren't a fan of "FEED ME MORE!", you should be able to admit this whole heel thing isn't working out for him. Turning face would be a step in the right direction for both Ryback and the WWE. WWE needs to realize stars like CM Punk and John Cena aren't going to be wrestling forever. They start making heirs to the top guy throne, and toss them out of contention before their reigns as WWE Kings even get started (examples: Ryback, Kofi Kingston, and in a way, Dolph Ziggler). Turning Ryback face again, would not only help Ryback in the long term, it will help the WWE in the long term. And to quote Triple H, "It's what's best for business."