If there's one thing WWE has lost in the past 4 or 5 years it's the importance of their world titles. When the WWE decided to split the company into the Raw and Smackdown brands they initially had one "undisputed" world champion, in my opinion that was better, if you really look hard at it though it would make sense that eventually they would need two world titles. OK - two world titles, that's fine and hell they can get another guy over as world champion material right? Right - well they did OK for awhile but then it became commonplace for every new guy and his brother to win the world titles.
As far as the world titles are concerned it was 2005 that the world titles last seemed important to me. We had JBL have his epic almost year long world title reign for the Smackdown brand and Triple H had his title for almost a year eventually giving it up to Batista. After that we saw the heavyweight "Smackdown" title being treated with less and less importance and the WWE "Raw" title basically on the very unpopular John Cena's shoulder for most of the next few years.
All throughout the entire history of the WWE we saw them trying very hard to maintain the importance of their world titles which of course makes all the sense in the world. When we saw Triple H win the WWE title in 1999 for the first time ever - it meant something, it meant Triple H had arrived. Of course just having two titles now seems to water that impact down a little bit, with one champion he truly is "the man." Don't even get me started on how they've treated CM Punk as the champion which I've already done a column on, long story short it's a joke.
So how do we solve this problem? First off - PUT BOTH WORLD TITLES AS THE MAIN EVENTS ON EVERY PPV. Sorry I think that required a full capital sentence. Yes they can make a few exceptions, if a special attraction like Brock Lesnar or The Rock is on a PPV put them in the main event. The WWE is just missing out on something very instrumental that has always worked for them. They use to let the audience know that a wrestler had arrived when they won a world title. Now the belts are treated like props, which is exactly how we see them and it's sad. This is entertainment, not UFC I get that but lets suspend disbelief a little bit and treat those belts with some importance.
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